Co-develop and execute a full-cycle digital commercial campaign for Eksmo Publishing, Eastern Europe’s largest publishing group, under a fixed budget: build a compelling visual narrative, pitch it directly to key executives, and run the production from script to final delivery.
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Eksmo · 2022 · Brand commercial
Eksmo — Publishing campaign
A digital commercial for Eksmo, Eastern Europe’s largest publisher — co-developed, pitched to the executive team, and produced end to end.
What I owned
- Concept
- Story
- Team
- Budget
- Production
- Post
Overview
What I did
- Concept & pitch. Co-authored the commercial treatment and visual framework, pitching and defending the creative strategy before Eksmo’s executive leadership.
- Budget ownership. Built, defended and managed the complete project budget, allocating resources across pre-production, filming and post to maximize production value on screen.
- Pre-production. Assembled the creative and technical crew; wrote and presented the pre-production book, securing alignment on locations, casting, art direction and schedule before the shoot.
- Production & post. Managed on-set operations and supervised editorial, color grading and sound design, keeping brand standards and creative continuity.
Outcome
- Delivered on schedule and within the approved budget.
- Well received by Eksmo stakeholders and selected as a featured portfolio piece for the production studio.
Stills
